Add DREMEL to the list. When I used to work at CTC people would come in looking to buy a dremel for dad/husband/etc. They would look really confused when you showed them the Mastercraft rotary tool. The snowmobile - SkiDoo analogy is the one we would use to explain the situation.
'64 Parisienne CS "barn find" - last on the road in '86 ... Owner Protection Plan booklet, original paint, original near-mint aqua interior, original aqua GM floor mats, original 283, factory posi, and original rust.